The leader of GRAND TOUR live TV show Natalia Belyakova (https://www.facebook.com/Natalia.Y.Be...) discusses with Norberto Muñiz Martínez, Professor of Marketing Department of Economics and Business Management, University of León, Spain, the values-based marketing in the place management: 1. Branding Places: combining stakeholders interests; 2. Identity and Marketing of the Cities: new approaches; 3. Legends of the Place: how to create the marketing concept and estimate the effectiveness.
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